| BACKGROUND |
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| A new dynamic Brisbane model agency approached us to assist with building their website. The agency was new and prided itself on it's fresh approach to the modeling agency business. |
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| The site needed to be secure, search engine optimized, simple to manage and update the new models joining the agency. Although the client had a great deal of expertise at handling and preparing images, their web technical ability was limited.
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| WHAT WE DID |
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| We kept the brand identity and site layout really simple. There was plenty of great photography to use and it was important to display the models in an even handed way. |
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| A dynamic or database driven site was the obvious solution and this made sure the site was easily updated with no risk to the look of the live site. We chose a side scrolling window as a feature of the site to ensure the images were given a higher profile than the text. This had the added benefit of being able to create searchable text content without overpowering the displayed page. |
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| Finally we added a lightbox function. Think of it as a shopping basket for your selected models. This creates a list and picture of your favorite models that can be emailed to the clients production team for approval or to Simpsons to organize a casting |
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| OUTCOME |
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| The site launch was a great success and the profile of Simpsons Australia was quickly established. This instantly resulted in an increase of models joining Simpsons. The system was easy to use and after suitable images were supplied or created for the models, it was easy for the Simpsons to upload the model to the website. |
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| Simpsons adds "The add a model function means that a new model can be on the website within 5 minutes of joining the agency". |
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| The flexibility in managing the administration functions online means that no longer is there a delay in launching a model with Simpsons Australia |
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| Simpsons are now look at integrating their quotations and invoicing to further simplify the administration function of the business. |
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