| BACKGROUND |
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| A new business positioning and branding led to a new website with pages requiring updates from the client. The rebrand, was focussed on a highly corporate image with client resources accessible from the website. |
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| Mindforce Australia required the site to take the client on a journey and encourage repeat visits. With articles to add from the Courier Mail and regular content additions the site was likely to grow but needed a flexible approach for the future. |
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| WHAT WE DID |
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| The chosen design focused on graphical rollover buttons and a simple structure. Due to these requirements, the site lent itself to a static page approach. A third party editing tool was selected as the preferred method of client content management. |
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| The high quality graphical rollover elements were used to anchor the home page and encourage a visitor to explore the site the quality content further. These elements had the added benefit of being able to be applied to other marketing materials and add a depth to the website. |
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| The audio elements were included as a button link to add prominence. As many of the intended corporate audience may have limitations on what audio players were available, 3 options were included to maximize the exposure. |
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| OUTCOME |
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| The MindForce repositioning has been highly successful and stands out against it's competitors as both unique and targeted corporate focused. |
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| The additional client added pages now comprises over a third of the site content and has proven simple to maintain. |
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