| BACKGROUND |
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| KMA had a problem. They had acquired over 50 separate second hand industrial machinery pieces. |
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| They needed a method for informing their existing client base of the new acquisitions and delivering this information in a suitable format. |
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| WHAT WE DID |
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| The solution required a dynamically driven sales site. All content could be simply created by KMA and uploaded or removed as new second hand items became available or were sold. |
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| This means that a possible one off solution now has longevity. |
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| The sales site included a simple update page and detailed instructions to ensure all images were correctly cropped and optimized for the website display. |
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| This solution included staff training and detailed instructions to enable simple handover of the process. |
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| OUTCOME |
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| The sales site was highly effective in generating sales for KMA and was a far more cost effective solution than trying to produce individual page or paper solutions. |
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| This means that a possible one off solution now has longevity and has the built in ability to add additional category's to ensure any future acquisitions can be easily integrated. |
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| The Solution is also simple to rebrand when a proposed brand identity change is implemented at a later date. |
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